Are you just starting out on your SEO journey? Want to know the top 3 things to start with? Look no further, this article will help you pick out the top 3 things you need to know to get started. Feel free to read on to our other SEO content if you want to know more.
SEO stands for Search Engine Optimisation. Put simply, it is a process and a number of steps and improvements to help increase your chances of being seen in search engine results pages (SERPS).
3 Things You Need To Know About SEO
1. Clear, concise and consistent content
If there is one thing that will always serve you well when building up your SEO profile, it is content creation. And quality content creation at that. The very last thing you want to do is to send potential customers to irrelevant, misleading, or poor quality information on your website.
Consistency is key too, and adding content to your website regularly is important. Having a blog or 'latest news' section where you can add articles or User Generated Content (UGC) is a great way to add value SEO-wise.
2. Get the tech stuff sorted ASAP
There's no point in having great content if you haven't got the technical and tracking side of your analytics set up, and if Google can't find you!
- Ensure you have your SSL certificate attached, so that your website can be securely accessed
- Set up your Google Analytics and Google Search Console, so that you can assess your current audience, market to new audiences, and track any ads or marketing solutions you implement
- Add a SEO plugin (wordpress) to help guide your content choices, add schema mark up coding, and ensure your sitemap is readable by search engines
3. Don't waste your time on dodgy 'black hat' SEO techniques
As tempting as it is to resort to 'black hat' or quick fix SEO tactics to raise your profile, we can guarantee that you will regret it in the future. SEO is a long game, and quick fixes can actually hurt your profile in the long run. Don't participate in paid and undisclosed link placement, always declare sponsored content, use no-follow / do-follow links correctly, and as with social media don't pay for clicks or followers.
If you are having content written for you, ensure it is not copied from elsewhere before posting it. Duplicate content and copyright infringement is bad!
Want to add SEO optimisation and content creation to your web plan with us? No problem!
