SEO is short for Search Engine Optimisation. It's a complex subject that can be overwhelming, but these SEO tips for beginners can help to simplify the key points for you.
Don't be overwhelmed
The key with SEO is to bite it off in manageable pieces, so you aren't overwhelmed. The key premises are:
- You want to ensure your website has lots of key words that describe who you are and what you do (so you are easy to find)
- You want to answer the queries potential clients might ask
- And you want to maximise your chances of being found (both on social media and via organic search traffic)
Write with purpose
You don't necessarily need pricey key word research tools, you just need to ask yourself "what would be useful for my audience to know?".
Fill your website with everything your potential clients might need to know. Write with purpose and make your site as helpful as it possibly can be. If you want a hand boosting your online presence, eCommWeb offers content writing and SEO services.
Use a SEO plugin
Using a simple SEO plugin like Yoast or All-In-One can be help you do all the basics of SEO that you may otherwise not know that you need to do. The production of site maps and meta data so that your site shows up in searches how you wish it are two of the main reasons to use a plugin like this.
Integrate social and other online presence
A great way to enhance the user experience of your brand is to ensure all your social media is connected and linked to your website; and that branding is consistent. There are plugins to share your website posts to social media (like Blog2Social), and other tools that can help you connect the dots and make your online presence cohesive and consistent.
