As two sides of the SEO coin, social media needs to feed into actual purchases from your website. These tips for converting social followers will help ensure you get your website traffic from all that hard work on social media.
Tips For Converting Social Followers
Solid Branding and Awareness
Never underestimate the power of brand awareness. Be sure to take the branding from your website and apply logos and colour schemes to your social posting.
Make sure you put your web address on content graphics, and consider having a social funnel landing page with a clear and easy call to action. This takes any web visitors from social media and provides the easiest possible route to sell product.
Engagement and Personalisation
Engagement and personalisation on social media adds the essential human element which endears the business to the public. Consider creating a VIP space (such as a Facebook Group), or having a mailing list which offers space for stories and special deals.
Think of it as creating a community of supporters rather than a sales funnel. By creating a trusted space, you foster goodwill and therefore loyal customers.
Links and Social Media Shops
Remember to add links and pertinent product information to your social posts. It's remarkable how often these important details are left off - leaving potential customers confused as to how to purchase.
Some social media channels like Facebook and Instagram have the option to create a shop (pulled from your commerce site information); which leads customers straight to the product URL. Having all these facilities set up widens the net for your customers to find.
