Technical SEO plays a crucial role in website performance. It involves optimising the technical aspects of a website in order to improve its search engine visibility and user experience. Here are some ways in which technical SEO can impact website performance.
How can technical SEO help website performance?
1. Site speed
Site speed is one of the more technical aspects of SEO. It involves knowing about the infrastructure and coding of the website, and being able to adjust accordingly. Site speed is SEO related because it indicates to search engines that your user will have a good, fast experience when viewing your website. Which is a big green tick in the SERPs world.
2. Security
Secure hosting, a SSL certificate, site security and spam protection are all things that help to make your site safe for users. Therefore it is all wrapped up in the ability to provide a good user experience - making it an SEO issue.
Keep up with your host-side and site-side security, fix any issues, keep a valid SSL, and contact your hosting provider if there is a problem.
3. Crawling and indexing
Crawling and indexing is what search engines do to catalogue the information online, to then deliver them in search engine results. You can assist in this process by using an SEO plugin, optimising your meta data, and connecting Google Search Console (GSC) to track your indexing.
GSC lets you identify whether your content has been crawled, indexed, and how it is performing. It's a good idea to monitor this. And although you can't control when Google will index your content, you can monitor and aid the process.
