SEO can seem overwhelming, so it can be tempting to cut corners. Here are 5 common SEO mistakes people make, and how to avoid them. Do the basics of SEO right and avoid black hat techniques, and you will see results.
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5 Common SEO Mistakes Explored:
1. Duplication of content
Duplicated content is an easy SEO mistake to avoid. If you have a lot of similar content, double check you don't duplicate keywords and blocks of content. It's an easy win and easy to avoid. Duplicate content can cannibalise itself, cancelling out SEO advantages.
2. Site speed and image size
Some fundamentals of SEO is about the user experience - is your site speed fast and easy to use? Site speed can be aided by ensuring your images are resized and compressed before upload, and that you don't burden your server unnecessarily.
If you have already optimised your images, but are still having site speed issues, get in touch.
3. Broken links
Leaving broken links on your site is a common SEO mistake. But it's also one of the easiest things to fix. Use a broken link checker and replace any broken links found with refreshed links (or remove them). Don't let such a simple thing impact your SEO.
4. Not mobile friendly
Mobile traffic is a substantial source for most websites these days. Not making your website mobile friendly is a huge oversight. If you are interested in a mobile-optimised site, get in touch today.
5. Not leveraging social media
Connecting your social media and using this to spread brand awareness and push traffic to your website is an easy way to move along the SEO journey. Don't make the mistake of putting this off - off-page SEO can aid your visibility on search engines, and therefore drive traffic.
