Starting a business can be daunting, but these 5 top online tips can help point you in the right direction. Your online presence is your biggest asset, and so it's worth doing it right from the get-go.
Top online tips for your new business:
1. Ensure all your @handles are available before settling on business name
Before settling on a business name, ensure you have checked that the name is available as a handle on social media, and as a domain name for your website. Having to compromise on these if they aren't available can be detrimental to your business.
Take particular note of any handle shortening required and make smart choices about any abbreviations you make.
2. When having your website built, invest in SEO and content
SEO and content isn't something you should skimp on or 'do later'. It is the only way that your website will gain traction and organically attract more customers. This WILL save you money on advertising in the long run.
Our content services are offered as extra standalone services, or on top of one of our website builds.
3. Don't put all your eggs in one basket
Relying on only one social media for your income is a dangerous thing to do. These third party channels can change their algorithms without warning and cut your business off at the knees. We've discussed the importance of investing in your own website, and this is a key step to avoid having all your eggs in one basket.
4. Engage engage engage!
No matter how you cut it, there is no substitute for engagement on social media channels. There are no quick fixes or ways around it. While there are some tools to make it easier for you, the groundwork and legwork required with engagement on social media is a given. Prepare for that and allow either budget or time to do this.
5. Seek out online tips and advice
When starting out, take advantage of the wealth of information on this website and beyond. While social media advice evolves constantly, there are many resources online where you can seek out online tips and advice.
