Twitter's ownership is on a turbulent journey, Instagram's algorithms are wreaking havoc, and Facebook business pages are hard work - so, is social media dead? In short, absolutely not! You just need to have a flexible approach to social media, and concentrate your energies where your client base is.
A rocky road for social media channels
Marketing on social media has always been a game of agility. Without spending a lot on advertising, organic reach and engagement is all about algorithms and hard work. While recently it seems like the big social media channels are scrambling to keep up with user-demands and new apps, they are also scrambling with internal changes and ways of working.
Why social media isn't dead:
1. People are still on these channels in droves
Go where your audience is. While people are still using social media in droves, we need to utilise these platforms (even if it can be frustrating). It's important to focus on the social media channels that are working for you, but owning the 'handle' on all the major sites is advised.
If you don't have the time to maintain your social media, consider hiring out this component - it is great for brand awareness and off-page SEO.
2. There are opportunities in the chaos
There might be a lot of turmoil surrounding some social media, but don't despair - remember to keep an eye out for opportunities during this time. From algorithm changes that are beneficial to your business, to reduced ad prices - don't let the noise cloud your vision.
3. Social media channels are still ranked well on Google
Whether we like it or not, social media channels are still well-ranked on Google. If people search for a product, results can often come from social media links or pages. Talk to us today about connecting your website and social media channels for easy sharing opportunities.
4. Community is important
Community and networking are an integral part of business. It's not all sales and hustling - building trust and networking is equally important for longevity of your business. Social media is great for that, so whether you like it or not social media is not dead yet!
