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What is Social Bookmarking?

Social bookmarking is a way to save, organise and share web pages in a social way. Websites like Pinterest make this practice a fun way to find inspiration and brainstorm web references for a project.

Published 8 November 2023

Social bookmarking is a way to save, organise and share web pages in a social way. Websites like Pinterest make this practice a fun way to find inspiration and brainstorm web references for a project. It is a great way to send traffic to your site, so it's a good idea to have the functionality to share in this way from your website.

Benefits of social bookmarking

Social bookmarking helps users keep their online resources organised and easily accessible from any device. It also encourages the exploration of diverse content and promotes community engagement.

From an SEO perspective, when a webpage is bookmarked and shared by multiple users, it can lead to increased traffic and visibility.

Not all social bookmarking is created equal

Not all bookmarking sites are equal in terms of SEO value. While some platforms offer dofollow links, which can positively impact search engine rankings, others provide nofollow links, which do not pass on SEO benefits.

So, if investing time into social bookmarking for SEO, it's important to choose platforms wisely and focus on providing high-quality, valuable content that resonates with your target audience.

Social sharing tools

There are lots of plugins you can use to allow people visiting your site to share pages or posts to social bookmarking sites like Pinterest. Being able to share your content in this way is popular with readers, and can lead to traffic too, if used well.

Pinterest logo - Photo by Dima Solomin on Unsplash
Pinterest logo - Photo by Dima Solomin on Unsplash

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