The age of video content is well and truly upon us. It is by far the most dominant type of social media, with TikToks, reels and short form video being the most popular. Today we are talking about the benefits of adding video content on social media.
Types of video content
Video content no longer needs to be slick and scripted, it can be relaxed, engaging and funny! Instagram and Facebook Reels are hugely popular, and TikTok is the most popular platform for young consumers. YouTube still has the monopoly on long form content, but Facebook is also popular for this.
The good news is that you can post the same video across multiple platforms if you wish.
If you are a business looking to tap into this type of content, we suggest you start with Instagram and Facebook Reels. They are short, punchy, easy to make, and add value to your social media presence.
Why is video content popular and preferable?
1. Accessibility & Visual learning
Why is video such a popular medium? Because it is accessible! Not only are they accessible on a variety of devices and platforms, it is easy and simple content to digest, which naturally widens the audience.
Video also opens up accessibility channels for visual learners and those who find reading difficult. Everyone takes in information differently, so if you can provide your products and content in different formats, you ensure you are as inclusive as possible.
2. Brand recognition
A multi-media approach to your social media marketing is great for visibility. When people think about your brand, do they see words, images or engaging content? Do they know your face? Can they visualise your products?
Ask yourself these questions and see if you can see how video content can help answer these questions. Video ideas for eCommerce include: unboxing videos, product information, meet the team, holiday greetings, and product tips.
3. Strong off-page SEO
Social media is one of the best ways to help funnel people to your website through off-page SEO. Adding video content on social media not only increases visibility in algorithms, it is just a very engaging medium. You can add value by making fun videos about your products and services, and always mention your website or shop!
