To know your market is to know the best avenues for marketing your business - or is it? Yes, having an idea of your client profile is a good idea, as it informs many angles of your business, from your social media strategy, to your SEO user intent analysis. However, being able to convince your potential clients that your product is wanted and needed is just as key.
Know Your Market : Create Your Audience
Prove Your Worth
When creating content, spend time thinking about how your product or service can help or enrich the lives of your potential clients. In other words, tell them why they need it.
Utilise reviews, user generated content and engagement on your social media to prove your worth to your market.
Show Your Audience The Way
There's nothing worse than showing off a great product, but having no easy way for your market to buy it. Consider making funnel landing pages based around what each social campaign is pushing towards. Point all traffic to this page, with a clear call to action and make it easy for your customers!
Create a Buzz
One of the best ways to foster an audience to BECOME your market is to create a buzz around your product. Encourage tagging on social media, gift product, consider sponsored content, and create a VIP space like a Facebook group or mailing list with deals.
Know your market and use it to build an audience - it is two sides of the same coin!
